IoF Insight in Fundraising Awards 2018: WINNERS announced

IoF Insight in Fundraising Awards 2018: WINNERS announced

21 June 2018

The seventh IoF Insight in Fundraising Awards were celebrated at the Royal Institute of British Architects in London last night (20 June) with charities and suppliers recognised for their excellent use of data and insight in fundraising.

This year saw an extremely high standard of entries across all categories from charities both large and small, and particularly fierce competition in the Best Use of Insight to Improve your Donor Experience category, which was new for 2018.

It’s been an eventful 12 months for data analytics, particularly with the implementation of the GDPR, but behind all of that, in fundraising we continue to do what we’ve always done, which is to strive to make fundraising better by increasing our understanding of donors and their preferences, to get closer to that goal of making the right ask at the right time for the right cause.” Nick Mason, Chair of the IoF Insight in Fundraising SIG and founder of UpliftingData.

This year’s awards shine a spotlight on a variety of cases where both innovative approaches and polished examples of well-tested techniques are continuing to make fundraising go further. They also showcase the talented people making that happen. While the media awakens to the power of data for good and bad, we should be very proud of what we in fundraising have already achieved.”

Insight in Fundraising Awards: 2018 Winners

Best Use of Data and Analysis in Digital Fundraising
Winner: Cats Protection with DTV and JAA Media – Cats Protection Digital Weekly Lottery
Highly Commended: Oxfam GB – My Oxfam App

Best Use of Insight to Improve your Donor Experience
Winner: Oxfam GB – Supporter Survey
Highly Commended: Alzheimer’s Society with John Grain Associates – Secret Giver Insights

Most Powerful Use of Insight in One-to-One Fundraising
Winner: Children’s Society with Wood for Trees – A Different Approach to Lifetime Value: Applying it to Non-IG Audiences

Most Powerful Insight Using Data Analysis
Winner: Unicef with Open and 2CV – Permissions Campaign
Highly Commended: Alzheimer’s Society – Optimising Event Locations in Memory Walk

Most Powerful Insight Using Research 
Winner: British Heart Foundation with Wood for Trees, Critical Research and Roger Lawson Consulting – Developing a major strategic segmentation to refresh BHF’s communications strategy, through a multi-agency approach
Highly Commended: Cats Protection with DMS – Cat Guardian Growth Plan

Most Powerful Use of Insight in Mass Fundraising
Winner: Alzheimer’s Society – Cupcake Day 2017: how in one year to triple the dough
Highly Commended: Prostate Cancer UK – Value Exchange Programme

Rising Star
Winner: Myuran Kuhachandran, Parkinson’s UK
Highly Commended: Kate Whiffen, Opinium with Plan International UK

Team of the Year
Winner: Alzheimer’s Society – Customer Service and Insight
Highly Commended: British Heart Foundation – Customer Insight and Analysis

Supplier of the Year
Winner: Wood for Trees
Highly Commended: Qbase

Outstanding Contribution
The Outstanding Contribution Award was given to Clara Avery, Director of Evidence & Insight at Macmillan Cancer Support.


The judges stated: “Macmillan has been one of the great success stories in charity fundraising over the last few decades, and for most of that time, Clara has been at the heart of its success. In a sector where often people move around different charities, her calm and evidence driven leadership has helped steer Macmillan through considerable growth, winning awards and plaudits along the way.

“For many people in fundraising, data is still an inaccessible place where magic happens. Throughout her career, Clara has helped demystify that magic and make sure that the foundations are properly understood. Building on those foundations has brought about spectacular results – for example taking techniques normally reserved to direct marketing, and applying them to the Macmillan Coffee Morning.

“With a huge commitment to developing analysts, Clara has a great record of supporting teams, and sharing skills across the sector whether it be through presenting at conferences or less visibly mentoring people – she has a quiet reputation for always having the time to respond to a request for help, even when there’s nothing in it for her. She’s an inspiration to those around her, and continues to bring fundraising and data driven research closer together.”

Also on the night, the shortlist was announced for the IoF National Fundraising Awards 2018 - Best Use of Insight. This National Fundraising Award celebrates and rewards the best examples of data insight in fundraising and the shortlist is made up of five award winners from the ‘core discipline’ categories of the Insight in Fundraising Awards. The winner will be announced at the Awards on Monday 2 July 2018.