IoF Insight in Fundraising Awards 2019: WINNERS announced
13 June 2019
The eighth IoF Insight in Fundraising Awards were celebrated at London’s Royal Institute of British Architects last night (12 June) with charities and suppliers recognised for their excellent use of data and insight in fundraising.
Once again, the standard of entries across all categories, from charities both large and small, was extremely high with record numbers received in a number of categories. As a result, the Most Powerful Insight Using Data Analysis categorysawan incredible eight entries shortlisted while Most Powerful Use of Insight in Mass Fundraising had seven.
Nick Mason, Chair of the IoF Insight in Fundraising SIG and founder of UpliftingData comments:
At the heart of all good fundraising is great insight and it was really encouraging to see so many strong entries across all of the categories, giving every indication that the role of insight continues to grow throughout the sector.
It seems we’ve been able to lift our heads up from our concentration on the implementation of GDPR, and to start really considering how we can improve our organisations’ fundraising.All categories were hard-fought, and our congratulations go out to everyone who has been shortlisted, highly commended and of course to this year’s winners.
Insight in Fundraising Awards: 2019 Winners
Most Powerful Insight Using Data Analysis
Winner: Marie Curie, REaD Group, Natural Data Insight and Caversham Analytics
Highly Commended: The Salvation Army with Marketing Metrix
Most Powerful Insight Using Research
Winner: Woodland Trust
Highly Commended: Oxfam GB
Best Use of Insight in a Small-to-Medium Charity
Winner: The Children's Trust with Wood for Trees
Highly Commended: Julia's House with Wood for Trees
Best Use of Data and Analysis in Digital Fundraising
Winner: Cancer Research UK
Highly Commended: Alzheimer’s Research
Best Use of Insight to Improve your Donor Experience
Winner: Woodland Trust
Highly Commended: NDCS
Most Powerful Use of Insight in Mass Fundraising
Winner: The Salvation Army with Marketing Metrix
Highly Commended: Parkinson’s UK
Most Powerful Use of Insight in One-to-One Fundraising
Winner: Macmillan Cancer Support
Highly Commended: Brooke Hospital for Animals with UpliftingData
Supplier of the Year
Winner: Wood for Trees (nominated by Cats Protection)
Highly Commended: DTV & JAA Media (nominated by Cats Protection)
Team of the Year
Winner: British Red Cross
Highly Commended: Cancer Research UK
Winner: Kirsty Arbuckle of MacMillan Cancer Support
Outstanding Contribution Award
The Outstanding Contribution Award went to Jim Baggett, formerly director of Wood for Trees, which he founded in 2007, and prior to that a director and owner at Occam DM Ltd. Jim’s remarkable career has seen him as a leading light in data marketing and business development, always being a passionate believer in the simple, powerful benefits of clear data understanding and communication through rigorous methodology and analysis. In 2012 he was awarded the Lifetime Achievement Award from Database Marketing Magazine.
Also, on the night, the shortlist was announced for the IoF National Fundraising Awards 2019 - Best Use of Insight. This National Award celebrates and rewards the best examples of data insight in fundraising and the shortlist is made up of five award winners from the ‘core discipline’ categories of the Insight in Fundraising Awards. The winner will be announced at the Awards, which will be held during the Institute of Fundraising’s National Convention on Monday 1st July 2019.
IoF National Awards 2019 – Best Use of Insight Category
Cancer Research UK
Entry: Online Journey Analysis
Marie Curie, REaD Group, Natural Data Insight and Caversham Analytics
Entry:The Big SHIFT: Mapping the future of fundraising at Marie Curie
Entry: Supporter Journeys Project
Marketing Metrix (with The Salvation Army)
Entry: Forensic Analysis Allows The Salvation Army to Improve Mass Fundraising Results
Macmillan Cancer Support
Entry: Corporate Partnerships Brand Insight
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Notes for Editors
The IoF Insight in Fundraising Awards is an initiative of the IoF Insight in Fundraising Special Interest Group (IoF Insight SIG). The awards reward best practice, innovation and impact in harnessing data insight for great fundraising.
The IoF Insight in Fundraising Special Interest Group (IoF Insight SIG) is open to all and everyone interested in unlocking the power of data insight for the better of fundraising, and membership is free. Run by a committee of volunteers, the IoF Insight SIG is dedicated to making a PRACTICAL and sustainable difference in the sector, running an annual conference, as well as regular seminars and networking events.
Our goals and guiding principles for the activities we initiate are clear:
- To further the development of individuals who analyse and interpret data for charities,
- …so that insight and understanding of donor and supporter behaviour is improved.
- Make opportunities for people to meet, as a group, and discuss, share, network and learn from each other.
- To build awareness of analysis and analysts, and the associated skills.
- To create understanding of the importance of insight analysis (and therefore analysts) and the impact that it (and they) can have in fundraising.
For more information visit www.insightsig.org
Jenny Turner, IoF Insight SIG /Turner PR: firstname.lastname@example.org 01932 859 617