IoF launch new strategy to improve diversity in the fundraising profession

IoF launch new strategy to improve diversity in the fundraising profession

3 July 2019

The IoF has today released the new strategy for Equality, Diversity and Inclusion in the fundraising profession.

The Institute of Fundraising has launched a new strategy setting out why change is needed - the business case for equality, diversity and inclusion – and the approach that needs to be taken by the Institute, its members and partners, to ensure that individuals from all backgrounds are not only recruited into the sector but retained and progressed too.

Considering evidence, the IoF and the Board of Trustees identified four key inequalities to be addressed in the strategy:

  • Underrepresentation BAME fundraisers
  • Underrepresentation of disabled fundraisers
  • LGBT+ fundraisers are not always able to be open in the workplace
  • Women form the majority of the profession but are not proportionately represented at a senior level.

The strategy takes forward the commitments set out in the Manifesto for Change, identifying 16 initial activities to deliver a more equal, diverse and inclusive profession. Key activities include;

-          Commissioning research on the under-representation of BAME fundraisers in the profession, including on the barriers to entry and progression, and research on women in leadership roles.

-          Developing an EDI Recruitment Toolkit to help organisations recruit more BAME, disabled and male fundraisers.

-          Developing IoF’s approach to Affinity Network and role models for BAME, disabled and LGBT+ fundraisers.

A new Equality, Diversity and Inclusion Committee has been formed by the IoF and will be chaired by IoF Trustee Carol Akiwumi. It will offer oversight from fundraisers with lived experience and policy experts to advise the IoF and evaluate and monitor progress on this agenda.


Amanda Bringans, Chair of the Institute of Fundraising said

As Chair of the Institute, I am very proud to launch the first ever Equality, Diversity and Inclusion (EDI) Strategy for the fundraising profession, developed by the Expert Panel, and fully endorsed and adopted by the IoF Board of Trustees. I’d like to thank Sufina and the Expert Panel for the time, expertise and commitment they have dedicated to this vital work for the fundraising community. This strategy is a significant landmark in the history of the fundraising profession and of the Institute.

Sufina Ahmad, Chair of the Expert Advisory Panel on Equality, Diversity and Inclusion said

To have in one place a succinct but ambitious way forward for making the UK fundraising profession more equal, diverse and inclusive is a huge achievement. Individuals and organisations that champion this strategy are showing that they, like the Institute of Fundraising, are committed to working together to take an inter sectional approach to addressing the well-known and well-evidenced inequalities that exist in the fundraising profession.

Download the new strategy here: An Equality, Diversity and Inclusion Strategy for the fundraising profession.

Read further resources from the Change Collective on the IoF website.



For further information please contact or on 020 7840 5493.

Notes to editors:

The Institute of Fundraising (IoF) is the professional membership body for UK fundraising. We support fundraisers through leadership and representation; best practice and compliance; education and networking; and we champion and promote fundraising as a career choice. We have around 6,000 individual members and over 600 organisational members who raise more than £9 billion in income for good causes every year.