IoF statement following BBC Radio 4’s ‘Selling Barbara’ programme

IoF statement following BBC Radio 4’s ‘Selling Barbara’ programme

6 October 2017

Following BBC Radio 4's broadcast of 'Selling Barbara', we have issued a statement from our CEO, Peter Lewis.

Following the programme, Peter Lewis, Chief Executive of the Institute of Fundraising said:

"Mrs Smith’s account on the ‘Selling Barbara’ BBC 4 Radio programme highlights that there is still concern among some donors. This reiterates the importance of both changes that have taken place in recent years – the banning of selling data, the new and stronger Fundraising Regulator and the Fundraising Preference Service – and the ongoing work by charities themselves to ensure fundraising practice keeps pace with public expectations. These changes were, are, and will continue to be supported by charity fundraisers because they know that high standards and public confidence matters.

"The programme also highlights the positive difference that charities make in the world, and the importance of the public’s support in making this possible. Nothing is more important to charity fundraisers than the support of donors, and this is why the fundraising sector is so committed to improving donors’ experience and connecting people with the causes they care about."


For further information please contact the IoF’s External Affairs Team at