New survey reveals overwhelming majority of fundraisers are happy in their roles and positive about the future of the sector

New survey reveals overwhelming majority of fundraisers are happy in their roles and positive about the future of the sector

2 July 2019

The second annual Status of UK Fundraising report from Blackbaud Europe and the Institute of Fundraising delivers encouraging news

Blackbaud (NASDAQ: BLKB), the world’s leading cloud software company powering social good, today announced an exciting collaboration with the Institute of Fundraising (IoF) to release the Status of UK Fundraising 2019 benchmark report for the second year in a row. The 2019 report provides the social good community with up-to-date information from over 1,000 organisations of all sizes and from across all parts of the sector.

The report was launched by Blackbaud and the IoF at Fundraising Convention 2019, the largest fundraising conference in Europe, on Tuesday 2nd July.

Key findings from the research include:

  • Eighty-four percent of respondents agreed that they enjoyed their job
  • Only 5% were looking for a new role outside of the sector
  • Sixty-six percent told us that they are positive about the future of the sector as a whole


On release of the report Peter Lewis, CEO at the Institute of Fundraising said:

I’m delighted that this 2019 edition of Status of UK Fundraising is showing that those in fundraising say that they enjoy their job and that two-thirds are positive about the future of the sector as a whole. Fundraising is a challenging job, but even in tough times it’s fantastic to see that fundraisers are relishing the task ahead.

The research brings home how important the key elements of planning, investment, and strategy are to fundraising success. Fundraisers who said their charity’s income had decreased were much more likely to say it was because they were not resourced effectively or did not have enough people with the right skills.

The findings on diversity and inclusion are in agreement with our ongoing research that there is clear under representation in the fundraising workforce: only 8% of responding fundraisers are from a black and minority ethnic group, and women are under-represented in more senior roles. It’s clear that people feel that the sector as a whole needs to do more to address these issues, although there are some positive signs that respondents see appropriate action being taken, particularly within their own organisations.

The survey also looked at attitudes toward fundraising and discovered that the most successful organisations believe growth is driven by innovation, effective resourcing and investment.


David Benjamin, Blackbaud International Markets Group President said:

Respondents to the survey told us that the keys to success are to innovate, plan and invest – and this is definitely something we can all learn from. 62% told us their income growth was planned based on new and different activity, 60% said they could grow their income because they had enough people with the right level of skills in place, and 52% said they could grow their income because they have the right level of investment in activity.

We want to thank everyone who participated and helped us deliver this comprehensive view of the state of fundraising in the UK.

Read the report in full.


About Blackbaud

Blackbaud (NASDAQ: BLKB) is the world's leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, companies, education institutions, healthcare organizations and individual change agents—Blackbaud connects and empowers organizations to increase their impact through cloud software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina, and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit or follow us on Twitter, LinkedIn, Instagram and Facebook.

About the IoF

The Institute of Fundraising (IoF) is the professional membership body for UK fundraising. We support fundraisers through leadership and representation; best practice and compliance; education and networking; and we champion and promote fundraising as a career choice. We have around 6,000 individual members and over 600 organisational members who raise more than £10 billion in income for good causes every year.