Over £3m raised by heritage projects due to ‘Giving to Heritage’ training

‘Giving to Heritage’ training

1 December 2017

An independent evaluation on the Giving to Heritage (GTH) programme has reported that heritage projects have raised £3.15m directly attributable to participation in GTH’s affordable fundraising training.

GTH funding has had a transformative effect for the heritage sector - many of the organisations that took part could not have afforded fundraising training otherwise. The evaluation, carried out by Consilium Research, noted that the £3.15 million raised so far will continue to increase year on year as new fundraising strategies are developed and implemented. The evaluation also reported that confidence and skill levels in heritage fundraising and capacity building have increased substantially due to the GTH training.

The Heritage Alliance (THA) and Institute of Fundraising (IoF) created the Giving to Heritage programme thanks to generous ‘Catalyst initiative’ funding from the Heritage Lottery Fund, Arts Council England and DCMS. The £750,000 of grant funding has enabled over 1,700 individuals representing over 800 heritage organisations to access fundraising training and capacity building opportunities which included workshops, executive coaching, one-to-one support and webinars.

The success of the first ever project between the IoF and the heritage sector demonstrates the dramatic impact of seed funding which allows umbrella organisations like The Heritage Alliance to create innovative capacity building programmes. See the case studies in the notes to editors section below for more information and quotes from GTH attendees.

The Heritage Alliance and Institute of Fundraising are keen to hear from funders and donors who can help continue this important work. The scheme is now closed for live training, but you can continue to use resources and view webinars at the Giving to Heritage website.

Ros Kerslake, Chief Executive of the Heritage Lottery Fund, said: “Thanks to National Lottery players Giving to Heritage has offered heritage organisations the tools to develop longer-term financial independence. It is great to see such positive findings from this evaluation, and we look forward to seeing continued benefits for the entire sector resulting from the GTH training”.

Loyd Grossman, Chairman of the Heritage Alliance, said: “We’re delighted that this evaluation has so clearly demonstrated the impact of funding training for small organisations. The GTH programme has successfully helped the heritage sector become more self-sufficient. We’re grateful for the transformative role the Heritage Lottery Fund has played in supporting our sector’s future. We would welcome new investment to continue to allow GTH to spread best practice in the heritage sector.”

Peter Lewis, IoF Chief Executive, said: ‘At a time when many smaller charities are struggling, this evaluation highlights the transformative impact that high quality fundraising training can have.  We are very grateful for the support of the Heritage Lottery Fund for this programme, which this report shows has made a tremendous difference to the sustainability of these heritage organisations allowing them to continue and to expand their vital work’.


A summary of the evaluation is here or you can read the full document here.

For further information please contact Joe O’Donnell at policy@theheritagealliance.org.uk or on 020 7233 0700 and Felicity Spencer-Smith at felicitys@institute-of-fundraising.org.uk  or on 020 7840 3793


Notes to editors: 

The Heritage Alliance unites over 100 independent heritage organisations in England as a powerful, effective and independent advocate for heritage. As England’s biggest coalition of heritage interests it brings together independent heritage organisations from the National Trust, English Heritage, Canal & River Trust and Historic Houses Association, to more specialist bodies representing visitors, owners, volunteers, professional practitioners, funders and educationalists. Its members’ 7 million volunteers, trustees, members and staff demonstrate the strength and commitment of the independent heritage movement. Visit: www.theheritagealliance.org.uk/ @Heritage_NGOs @givingtoheritag

The Institute of Fundraising (IoF) is the professional membership body for UK fundraising. We support fundraisers through leadership and representation; best practice and compliance; education and networking; and we champion and promote fundraising as a career choice. We have over 575 organisational members who raise more than £9 billion in income for good causes every year, and over 6,000 individual members.  www.institute-of-fundraising.org.uk @ioftweets

Thanks to National Lottery players, the Heritage Lottery Fund invests money to help people across the UK explore, enjoy and protect the heritage they care about - from the archaeology under our feet to the historic parks and buildings we love, from precious memories and collections to rare wildlife. Visit: www.hlf.org.uk @heritagelottery

The GTH programme was also made possible by our partners at CAN Invest, the Community Shares Company, and the many passionate and skilled volunteers who donated their time and expertise.