New report shows year on year improvements in public fundraising

New report shows year on year improvements in public fundraising

12 December 2018

A new report from the Institute of Fundraising ‘Achieving excellent in public fundraising’, released today shows continued improvements in the standards of public fundraising.

The IoF has been coordinating an effective system for charities and agencies in public fundraising which includes mystery shopping programmes, joint work with local councils across the UK, and a new self-certification programme to facilitate and improve excellent fundraising

The report shows that last year 864,500 people signed up to give a direct debit following a conversation with a public fundraiser, raising millions of pounds for good causes. It also shows that standards in fundraising are improving year on year and reflects how the work of the IoF and its members delivers contributes to a system of excellent fundraising in the UK.

Key findings from the research include:

  • Door-to-door fundraising continues to be an effective way of connecting supporters with causes, with 365,000 sign-ups by direct debit in 2017/18.
  • 93,500 people signed up to a monthly gift through street fundraising last year.
  • Private site fundraising has a profound impact on giving levels, with a total of 406,000 supporters signed up to monthly direct debit donations in 2017/18.
  • 92% of local authorities believed their Site Management Agreement had been either very effective or effective.
  • 71% of organisations who are part of the Self-Certification Programme have said that it has improved their understanding of compliance issues and they would recommend the programme to others.


Dominic Will, IoF Trustee and joint Managing Director of HOME Fundraising:

“Connecting supporters with the causes they care about is something the public fundraising community is immensely proud of. With over 800,000 people signing up to give a monthly gift and millions of positive interactions generated through Face-to-Face and telephone-led campaigns, it’s a reminder of the ongoing importance and significance of the dialogue channels. In a changing environment there remains much to do to support best practice and innovation, however I’m pleased to see the research reflect the ongoing work the IoF and the fundraising community are doing to deliver excellent fundraising.”

Alex Xavier, Director of Membership, Compliance and Professional Development said:

“I’m delighted that across the sector progress is being made to deliver excellence in public fundraising. The positive impact being made through conversations at doors, on the street, private sites or by telephone cannot be underestimated, and I’m hugely encouraged at how charities and their partner agencies are challenging themselves to reach higher standards against the Code of Fundraising Practice whilst also delivering valuable funds for fantastic causes”  

The full report is available at