Winners of National Fundraising Awards 2018 announced

Winners of National Fundraising Awards 2018 announced

3 July 2018

The Institute of Fundraising, the professional membership body for UK fundraisers, has announced the winners of the 2018 National Fundraising Awards at a ceremony held at the Brewery, hosted by comedian and presenter Stephen K. Amos.

The IoF’s National Fundraising Awards is one of the key events in the voluntary sector calendar - with hundreds of fundraising professionals and suppliers attending the awards ceremony each year. They are the leading accolades in the sector that recognise and reward excellent fundraising and best practice, celebrating the truly great work carried out by fundraisers every single day. Showcasing the most remarkable fundraising achievements of the past 12 months, the National Fundraising Awards recognise the very best in fundraising excellence.

Peter Lewis, chief executive of the Institute of Fundraising said

“Congratulations to all our nominees and winners, all of whom have demonstrated truly excellent fundraising over the last year. The Fundraising Awards are now in their 28th year and I’m proud to see that the dedication, passion and commitment to deliver excellent and innovative fundraising continues to improve year on year.”

Lifetime Contribution Award Winner announced!

Richard Radcliffe has been announced as the winner of this years’ prestigious Lifetime Contribution Award. Richard is the leading authority on global legacies and has over 25 years legacy consultancy experience. He has researched will writing and legacy giving traditions in over 30 countries. He has worked on over 600 legacy campaigns and has met over 24,000 charity stakeholders in legacy focus groups.

Richard Radcliffe, winner of the Lifetime Contribution Award, said:

It's wonderful to receive this award tonight. It's fantastic to receive an award for my job, which I love so much. I've met thousands of donors over the years - I love understanding their philanthropic mind and understanding why they get so excited about leaving a legacy. It's a brilliant thing to do and the fastest growing income source in the sector. Legacy giving is the most joyful way of giving!

View the official photography from the Awards 2018 ceremony

The winners on the night were:


Best Donor Experience – Innovista with 1242 Thankyous

Supporters of Innovista provide training and support for community leaders in difficult places. To say thank you to their valued supporters, Innovista’s UK and Ukraine teams worked together to create personalised one-take videos on smartphones for 88 of their most loyal supporters: from big trusts, to £10 a month donors. Each donor received their personal one-take video via email or WhatsApp. Supporters felt valued and deeply moved by the gesture.


Best Use of Digital – Hope and Homes with End the Silence

Hope and Homes for Children’s ground breaking digital campaign ‘End the Silence’ raised awareness and money for children growing up in orphanages. It created the world’s biggest digital musical memory vault,, where the public could save and share their own music memories. The two-month campaign partnered with YouTube and UK Aid. It inspired tens of thousands of people to join, raising a remarkable £5.8m (against a target of £1.3m). All from a budget of £150k.


Best Use of Events – British Heart Foundation and Diabetes UK for the Tesco National charity partnership

The Great Tesco Walk was a mass participation fundraising event exclusively for Tesco colleagues. 4,000 colleagues walked in relay from Land’s End to John O’Groats over 31 days from 5th September to 5th October 2017. The event raised £1.085m through sponsorship, registration fees and innovative Round Up at Till ask of customers. The CEOs, Executive Directors and senior teams from all three partners alongside the whole Partnership team took part.



Best Business-Charity Partnership – NSPCC with 02 for the Online Safety Partnership

In 2017, NSPCC transformed their fundraising campaign through a partnership with 02. Together they achieved over 2.3m impacts through their projects and campaigns to increase online safety for children, including over 18,100 parents attended online safety workshops, and over 1,000 parents contacted the Online Safety Helpline. The partnership created a lasting impact for their cause; 43% (+450,000) of target-audience parents took an action to keep children safe online as direct result of their work.


Fundraising Charity of the Year (Large) – International Rescue Committee UK (IRUK)

The IRUK came together at a vital time during the refugee crisis in 2017 as tensions grew; they doubled their annual fundraising income and grew their total number of supporters by a third. The dedication and passion of their team pulled their organisation through this time as they made decisions based on real insight and knowledge of their donor behaviours and motivations. The used their fundraising growth as an opportunity to focused on the long-term; they invested in their team, boosted unrestricted funding and focussed on deep, long-term relationships.


Most Innovative Fundraising Campaign – St Helena Hospice with A Bold Move

St Helena Hospice have used their lottery expertise and knowledge to not only raise over £9million for hospices all over Great Britain, but to launch a lottery specific to the charity sector. ‘Make a Smile Lottery’ was launched in 2017 and now has 4 charity partners on board with over 5,000 numbers in the draw each week. This means that St Helena Hospice can produce a sustainable income and a good return on their investment, plus it’s an ethical way of working as all proceeds stay in the charity sector.


Best Fundraising Newcomer – Andy King, East African Playgrounds

Andy King plays a significant role in raising funds for East African Playgrounds, a Leicester-based charity who build high quality, fun & creative playgrounds for children across East Africa. In the past year Andy has shown commitment and leadership for a new generation for fundraisers as well as strengthened awareness of the cause. His fundraising successes include growing the Gorilla Trek from 90 to 180 participants, spreading their awareness campaign to over 15 universities, and developed new and innovative fundraising work for the charity.


Best Legacy Campaign – Centrepoint with My Dreams

The homeless charity Centrepoint ignited their legacy campaign by confronting perceptions that homeless young people lacked ambition and drive. Their campaign transformed their gifts in Wills by presenting their beneficiaries as having the same dreams as everyone else and the same strong will to improve their lives. They successfully changed perceptions and their strategy was vindicated with a campaign ROI of 74:1.


Best Volunteer Fundraiser – Beth Baldwin, Diabetes UK

In January 2015 Beth’s 13-year-old son, Peter, died due to undiagnosed Type 1 diabetes. Since his passing, Beth has worked passionately to prevent what happened to her family from happening to anyone else. She courageously shares her story to spreadhead Diabetes UK’s ‘Know Type 1’ campaign to raise awareness of Type 1 diabetes and encourage doctors to carry out a finger prick test. Beth, her husband Stuart and daughter Lia have raised over £65,000 to support Know Type 1.


Best Use of Individual Giving – Terrence Higgins Trust with Be Proud. Be Sexy. Be Safe.

The Terrence Higgins Trust transformed their fundraising using the campaign ‘Be Proud. Be Sexy. Be Safe.’ which used an engagement-led approach that grew their monthly giving. Their agency Open developed the campaign to cultivate a passionate community through inspiring content and effective targeting. The campaign delivered 84% more monthly donors than target. The cost per donor was 44% lower than budgeted. As a result of this success, THT are taking a purely engagement-led approach to monthly giving recruitment in 2018.


Best Fundraising Charity of the Year (Small) – RASASC Guildford Ltd

RASASC Guildford Ltd have transformed their fundraising to meet demand for their services and undertook an ambitious new funding strategy, the first in the charity’s 25 year history. In just over a year the charity has diversified its income to become more responsive to the needs of clients and better equipped to meet the challenge faced by the sector. The outcome of this change is that the charity is now more independent, responsive to need and has been able to support an additional 200 clients through the development of new bespoke projects which have been launched because of the increased income.


Most Committed Company to the Sector – Rapidata

Rapidata has continually proved its commitment to the sector over its 20 year history. They help charities meet the challenges of growing regular voluntary income, and in 2017 introduced ‘Grow Your Gift’, an innovative self-upgrade concept. It allows donors to increase their Direct Debit donation on the anniversary of their first gift. A trial saw regular giving income for one charity rise 5% in a year, with strong take up and no cancellations at renewal reminder time.


Young Fundraiser of the Year – Keira Arnold with Dr Kershaw’s Hospice

Keira Arnold set up the fund ‘Keira’s Wishes’ to grant final wishes for people living with a terminal diagnosis – in memory of her father. The funds gives patients the priceless gift of an escape from their diagnosis and alleviates their stress. Keira fundraises uses innovative and creative ways of raising money so that more people can have their last wish come true.




For further information please contact or on 020 7840 5493.

Notes to editors:

About the Awards: The Awards, now in its 28th year, are the only of its kind that recognises and rewards inspiring fundraisers across the country. Winners receive recognition as the best of the best in the fundraising sector at a prestigious ceremony held at the Brewery in London on Monday 2nd July 2018, as part of IoF’s National Fundraising Convention.

The Institute of Fundraising (IoF) is the professional membership body for UK fundraising. We support fundraisers through leadership and representation; best practice and compliance; education and networking; and we champion and promote fundraising as a career choice. We have over 6,000 individual members and over 575 organisational members who raise more than £9 billion in income for good causes every year.